Building Brain Capital
We are uniting leading private sector companies and institutions to optimize cognitive health for better business results and healthy longevity.
The Challenge
Thriving in a technological knowledge economy demands cognitive skills such as creativity, analytical thinking, focus and memory retention, but our workplaces and communities lack science-based solutions that build our brains and the bottom line.
Economic Brain Drain
Impaired brain health is costing the global economy as much as $8.5 trillion a year in lost productivity
Disengaged Employees
More than two-thirds of employees in the U.S. report they are not engaged or actively disengaged
Solution deficit
Disparate, underutilized wellness programs overlook an indispensable asset: our brains.
Our Approach
Build brain health capital by advancing measurably effective brain healthy workplaces, communities, and product and services grounded in neuroscience.
Engaged Workforce | The individuals we employ
Employers need better solutions. We are applying neuroscience to the workplace, creating effective tools to help organizations enhance the cognitive health and skills of their employees.
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Resilient Communities | Where our businesses operate
Community brain health is a business strategy. We’re developing solutions that help employers enhance workforce availability, productivity, and engagement.
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Informed Consumers | The customers we serve
Consumers are buried in false claims. We are identifying evidence-based product and services that support brain health and longevity - and ensuring those that need help most have access.
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Founding Partners
Join Us
Join a collaborative of private sector leaders developing innovative solutions to improve cognitive health and performance for a more prosperous, inclusive economy.
Our members and advisors represent are some of the largest private sector organizations in the world:
What do we mean by brain health?
Inputs
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Emotional, psychological, and social well-being and quality of life including connection and purpose.
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Addressing risk factors such as obesity, hypertension, hearing loss, physical inactivity, poor nutrition; social isolation and loneliness, and brain injury can reduce the risk of neurological disorders and mental illness
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Maintaining and improving cognitive and motor abilities and skills such as memory, focus, resilience, creativity, wisdom, learning, and emotional intelligence.
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Education, air quality, inequality, equal opportunity, racism, trauma all have an impact on our brain health.
Brain health refers to the overall well-being and optimal functioning of the brain allowing a person to realize their full potential over the life course.
Outputs
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Engagement, recruitment, retention, community volunteerism, reputation, corporate responsibility,
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Creativity, memory, adaptability, judgment, collaboration, learning.
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Safety, resilience
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Reduced health costs, injury claims, and absenteeism
Learn more about Defining Brain Health →