"People are our most important asset" is a phrase often relegated to mission statements and annual reports. However, in today’s economy, this is no longer a cliché, but the fundamental engine of value creation. We have entered the era of Brain Capital: where the cognitive health, emotional resilience, and collective intelligence of a workforce serve as the primary drivers of global innovation.

In October, the Business Collaborative for Brain Health met to discuss the role that neuroscience plays in business and leadership by boosting social connection and building resilient minds that are able to address the challenges of tomorrow.

Summary outcomes and recommendations from the United Nation’s 80th General Assembly brain capital side meetings.

This report offers a new playbook: one that repositions brain health as a source of competitive advantage—and brain capital as an investable asset for business, economic, and workforce growth.

Dr. Margaret Moore AKA “Coach Meg” , Founder & CEO of Wellcoaches Corporation joined us to talk about how health and well-being coaching has entered the mainstream and how it is being utilized in the health system and by employers.

In July, the Business Collaborative for Brain Health gathered to explore how human flourishing contributes to whole-person health and its impact on longevity and our collective brain capital.

The G7 Declaration closely reflects the strategic framing and global positioning called for in the Houston Roundtables—especially in making brain health an economic issue and integrating it into G7 governance.

Business and policy leaders announce a series of bold initiatives to position Houston as an investment hub for brain health, tapping $260 billion GDP growth potential for Texas.

Across the 53 million family caregivers (as of 2020), 61% are also employed in the workforce, highlighting the dual roles many individuals navigate.

Investing in brain capital is a business and economic imperative. CEOs who lead on brain health will drive workforce productivity, business innovation, and long-term financial sustainability. 

The Brain Economy Dialogue Series, organized by the World Economic Forum and the McKinsey Health Institute, aims to address the critical role of brain health in shaping economic growth and societal well-being.

Unifying Mental Health, Neurological Health, and Employee Performance Drivers to Achieve Better Business Outcomes

In October, the Business Collaborative for Brain Health convened to discuss brain health through the lens of the healthcare workforce and healthcare worker burnout as a result of the pandemic.

“Our brains are in the red right when we need them in the black.” - Eric Mullins, Chair of the Greater Houston Partnership

In September, the Business Collaborative for Brain Health met to share insights from the panel discussion: Business and Brain Health, at the Science Summit, 79^th United Nations General Assembly (UNGA) “Brain Days”.

This brief panel discussion addresses how employers are beginning to view brain health as a critical competitive asset that can not only build healthy longevity, but also generate greater economic returns, empowerment, and societal resilience.

The roundtable featured insights from leaders in digital health and performance optimization that emphasized the potential of technology to enhance cognitive function and, ultimately, improve the well-being and longevity of employees in the workforce today.

The roundtable underscored the impact diet, nutrition and exercise have on employee well-being and by extension, business outcomes.

Physical activity has a significant impact on brain health across all ages. Regular exercise enhances cognitive function, reduces the risk of neurodegenerative diseases, and promotes overall mental well-being.

The asset management industry is keenly alert to the risks and opportunities posed by climate change, technology transitions, energy transitions, and demographic shifts. Asset managers and asset owners increasingly are integrating impact like ESG, SDG and green energy into their investment decisions.