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Brain Capital: The New Competitive Advantage in a Shifting Economy


  • TMC3 Collaborative Building 7255 Helix Park Ave Houston, TX USA (map)

A dynamic two-day roundtable for visionary business leaders seeking to unlock the power of neuroscience, technology, and human capital to drive innovation and long-term prosperity.


Business and policy leaders today face economic uncertainty, technological disruptions and a shifting demographic landscape. Addressing these challenges requires a resilient and adaptable workforce equipped with analytical thinking, creativity and problem-solving skills to drive business and the economy forward. 

Yet our country’s brain capital is underdeveloped and threatened. Rising rates of neurological and mental health conditions are robbing our workplaces and our world of precious intellectual resources, stretching public and private funds and diminishing our collective potential.  

Texas is taking a stand for our workforce and our nation’s future with major advances and investments in neurotech, employee brain health and organizational performance. In this next-level summit on brain capital, business leaders, investors, neuroscientists and policymakers will convene for a two-day roundtable event to discuss the latest developments in brain health and develop recommendations for building an economy driven by brain capital in Texas, the United States and beyond. We hope you will join us. 

The big number is $26 trillion of economic opportunity from addressing brain health, including in the workplace, where proactively investing in holistic employee health could create close to $12 trillion of global economic value.
— Lucy Pérez, McKinsey Health Institute